Sunrise Inc. (Kelothan's Universe)

Sunrise Inc. (株式会社サンライズ Kabushiki gaisha Sanraizu) is a Japanese animation studio and production company which is a subsidiary of Bandai Namco Holdings. Its former name was Nippon Sunrise and, before that, Sunrise Studio. Its headquarters is in Suginami, Tokyo.

One of Japan's largest and best-known studios,[citation needed] Sunrise is renowned for critically praised and popular original anime series. Many of Sunrise's original anime have similar themes, including mecha and masked identities, accompanied by fluid animation. Many fans refer to the quality of their work as "Sunrise Smooth".

Most of their work are original titles created in-house by their creative staff under a collective pseudonym, Hajime Yatate. They also operated a defunct video-game studio, Sunrise Interactive.

History
According to an interview with Sunrise members, the studio was founded by former members of Mushi Production in 1972 as Sunrise Studio, Limited (有限会社サンライズスタジオ Yugen-kaisha Sanraizu Sutajio). Rather than having anime production revolve around a single creator (like Mushi, headed by Osamu Tezuka), Sunrise decided that production should focus on the producers. The market for mainstream anime (such as manga adaptations, sports shows, and adaptations of popular children's stories) was already dominated by existing companies, so Sunrise decided to focus on robot anime, known to be more difficult to animate but which could be used to sell toys.

Sunrise has been involved in many popular and acclaimed anime television series, including Mobile Suit Gundam (and its spin-offs and sequels since 1979), the Mashin Eiyūden Wataru series, the Yūsha series, the Eldran series, and the Crest of the Stars series (1999–2001). They produced the apocalyptic Space Runaway Ideon in 1980.

The company have co-produced a number of series with Toei Company.