User blog comment:LurkerLordB/Rise of New Religions in the Modern Era/@comment-4641513-20120625034012/@comment-32656-20120625034811

de·mas·si·fy   [dee-mas-uh-fahy] Show IPA verb (used with object), de·mas·si·fied, de·mas·si·fy·ing. 1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government. 2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals.