Board Thread:Questions and Answers/@comment-10975360-20131014124545/@comment-32656-20131025150154

Very true about that term.

Thing with the 1948 election, is that looking back at it, they've found there to have been significant problems with how they were done.The only polls most knew about - or were really done - was by national magazines... which skewed Republican much more than the population as a whole did. The logic being that the expense of these magazines was something that the better-off could maintain easier, and that they were more likely to be Republican. This is something that they confirmed, to some degree, by looking at voting data and population data v.s. magazine subscriptions.

1968, the polls and the result were both very close - really, they were about the same overall. They did, however, show Humphrey behind consistently.