Board Thread:General Discussion/@comment-665531-20130908012700/@comment-1593341-20131016172525

I call them a consumer electronics company because Samsung Electronics is the only division with any recognition by consumers in the west. Being the largest technology company in the world backs that up. Being Apple's biggest competitor hasn't prevented Apple from buying components from them so I don't see how building a console would prevent people from buying those components either. With consoles being as big as they are in this timeline, the biggest consumer electronics company (Samsung Electronics, not Samsung Group) in the world not even considering entering the market doesn't make sense. Whether they decide its worth the risk or not is the question. Though its pretty much a sure thing that if they don't do their own, they will have a Samsung branded Steam Machine.

Also, LG might be a company to look at as well.