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‹ 1984  1992 ›
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| 1988 United States presidential election | ||||
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| November 8, 1988 | ||||
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| Nominee | Gary Hart | George H. W. Bush | ||
| Party |  Democratic
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 Republican
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| Home state |  Colorado
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 Texas
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| Running mate | Dick Gephardt | Dan Quayle | ||
| Electoral vote | 340 | 198 | ||
| States carried | 26 + DC | 24 | ||
| Popular vote | 48,978,681 | 41,948,311 | ||
| Percentage | 51.1% | 48.5% | ||
Presidential elections were held in the United States on November 8, 1988. The Democratic ticket of Colorado senator Gary Hart and his running mate Representative Dick Gephardt of Missouri defeated the Republican ticket of incumbent Vice President George H. W. Bush and Indiana senator Dan Quayle in a landslide victory.
Incumbent president Ronald Reagan was ineligible to seek a third term due to the term limits established by the 22nd Amendment. As a result, it was the first election since 1968 to lack an incumbent president on the ballot, and also the first incumbent president since Estes Kefauver in 1960 to be barred from seeking reelection. Bush entered the Republican primaries as the front-runner, defeating Kansas Senator Bob Dole and televangelist Pat Robertson. He selected Indiana Senator Dan Quayle as his running mate. Hart, an prominent Atari Democrat (forerunning the New Democratic coalition of the 1990s) emerged victorious in the Democratic primaries after Jesse Jackson (a civil rights leader representing the progressive wing) and Ted Kennedy (representing the traditional liberal wing) declined to run. He selected Missouri Representative Dick Gephardt as his running mate.
Bush ran an aggressive campaign that concentrated mainly on the strong economy, reduction in crime, and continuance with Reagan's policies. He criticized Hart as an elitist "Atari Democrat" who was soft on middle class workers and trade unions. Hart effectively responded to these criticisms, defending his views on the economy and crime. Initially trailing in the polls against Bush, Hart managed to pull ahead after the Democratic National Convention and continued to lead after a strong debate performance. Hart won a landslide victory over Bush, winning the Electoral College and the popular vote by sizable margins. Hart flipped a total of 1X states that had voted Republican in the election of 1984: Montana, California, Washington, Florida, New Jersey, Pennsylvania, Missouri, Oregon, Ohio, New Mexico, Colorado, South Dakota.
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