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| Founded | 1955 |
|---|---|
| Entrepreneur | Ray Kroc |
| Defunct | 1983 |
| Headquarters | Des Plaines, Illinois |
| Area served | Worldwide |
| Industry | Food Services |
| Product | Fast food |
Overview[]
McDonald's Corporation was the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in more than 100 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Its headquarters were in Oak Brook, Illinois. Corporate reclamation and rebirth is in progress.
History[]
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services". In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" appeared in various forms, the present form as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography.
The San Bernardino store was demolished in 1976 (or 1971, according to Juan Pollo) and the site was sold to the Juan Pollo restaurant chain. It served as headquarters for the Juan Pollo chain during its later years, as well as a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company had become a symbol of globalization and the spread of the American way of life. However, the company also faced conflicts with the McDonald brothers and criticism for its business practices and environmental impact. McDonald's rival Burger King would remain a fairly popular fast food restaurant over the years, but would also be, like Wendy's and KFC, brought low by it’s own nuking.
Doomsday[]
The company’s fate was sealed when three Soviet missiles struck Oak Brook, Illinois, , where the corporate headquarters of McDonald's was located. The company went bankrupt soon after, as it could not deal with the loss of staff, property, stock, uniforms, and customers. Franchises in surviving towns and cities across the globe were overrun by locals looking for food and, like other similar restaurants, soon abandoned.
Although almost all of the McDonald's restaurants across the globe were destroyed following the nuclear attacks of 1983, some of its restaurants still exist in parts of the U.S., the Philippines, Australia and Canada under new ownership and new names
Oak Brook, Illinois, where the corporate headquarters of McDonald's was located, was hit by three Soviet missiles. Sadly the had to close due to staff calling in sick, damage uniforms, demolished buildings, terrified staff and damaged property and lost stock. Miami, LA, Las, Oak Brook, Las Vegas, New York and other paces were hit hard by three nuclear war. Franchises in surviving towns and cities across the globe were overrun by locals looking for food and, like other similar restaurants, soon abandoned.
Post-Doomsday[]
They went bust soon afterwards. The remaining franchises around the world were abandoned then looted and destroyed by the chaos and hunger. After the Doomsday attacks, most of the Mc Donald’s restaurants were wiped out, with some of them surviving under new owners and new names in parts of the U.S. and Canada. However, most franchises in surviving towns and cities were raided and abandoned by people looking for food.
Survival[]
Sadly the had to close due to staff calling in sick, damage uniforms, demolished buildings, terrified staff and damaged property and lost stock. They went bust soon afterwards. Miami, LA, Las Vegas, Oak Brook, NYC and other paces were hit hard by the nuclear war. Franchises in surviving towns and cities across the globe were overrun by locals looking for food and, like other similar restaurants, soon abandoned.
The remaining franchises around the world were overwhelmed by the chaos and looting. After the Doomsday attacks, very few of the Mc Donald's restaurants survive, with new ownerships and new brand names and would not reopen until the mid 1990s.
Life today[]
Although almost all of the McDonald's restaurants across the globe were destroyed following the nuclear attacks of 1983, some of its restaurants still exist in parts of the U.S. under new ownership and surviving ones in South America, South East Asia and México. McDonald’s and Burger King are now mostly extinct as such, with some of their former restaurants now having different names. There is no longer any “chain” of fast food restaurants.
Their last location are 16 in the USA, 17 in Mexico, 1 in Australia, 12 in Canada and 5 in the Philippines. The plastic "industrial" chairs and tables, the chairs and floor tiles are now replaced with hard wood, and the the light is provided by candles in the 12 ‘chain stored’ branches American stores.
Menu[]
McDonald’s used to sell fatty hamburgers, cheeseburgers, chicken, fries, coffee items, sodas, milk shakes and desserts. To adapt to post Doomsday changing consumer preferences, the company also added salads, fish, wraps, tacos, smoothies, cola, lemon drinks and fruits to its menu.